It’s not enough to simply launch a website. You have to market it. The two main channels are Search Engine Optimization (SEO) and a paid search or Pay Per Click.SEO is the effort you make on your website to target your pages to specific keyword phrases, and off site developing links back to your site from other websites. It’s an investment in labor over time.Paid search is more of an instant gratification. We could set up a campaign and within 10 minutes have something generating traffic back to your site. In this case you have to have a budget for your clicks and it takes some effort to manage and optimize over time to be certain you’re getting the best results.The two work very well together so we do recommend you take both approaches.