UCSD: Healthy Brain and Child Development Study

The HBCD Study is the largest early brain and childhood development study in the US, focused on understanding how young brains develop and the impact various variables can have on a growing brain. We designed a brand new site for the HBCD study that clearly lays out who they are and what they do. In strategy, we focused on the different types of audiences that may visit the site and clearly show the information each type of visitor is looking for.