Managing your business’ online presence and reputation is an ongoing task, and your online presence is much more than just your website. After visiting your site, it’s very common for a visitor to search for your company on Google and look at the other listings. How do those other sites represent your business? Even if you do a great job of establishing credibility on your site, those other sources could be hurting your business’ reputation and confusing visitors with outdated information.
Here are a few tips on reputation management and improving your online presence:
- Complete a full audit. Identify the top listings for your company outside of your website by searching for your company name on a search engine and reviewing the first 2 pages in the search rankings.
- Create a cohesive branding experience. After a redesign website project or rebranding, don’t forget to update other sources with new assets and photos. Remnants of your previous branding choices may be lingering on the web.
- Recover from negative reviews. If your business has listings with negative reviews that reflect poorly on your company and you are unable to change or eliminate these, your best option at that point is to try to push them down the search page with other listings. Create more profiles in other social media platforms, use your blog frequently to get more listings, or hire a digital marketing company to create more listings.
- Nurture positive reviews. This is the first item a prospective client will check and they’ll also check when the latest review was published. Instead of trying to get reviews on every review site out there, focus on the top review sites for your industry and the most well-known sources such as Yelp and Google My Business.
- Fix location errors ASAP. Location details, hours of operation, and contact information are the most important items to check and fix immediately. Having inaccurate information across multiple listings can hurt your Local SEO rankings.
- Social media management. Your business’ social media profiles are typically the first listings that show up after your website. First, make sure the banner images are formatted in the right size on each platform and match the branding on your website. Next, post regularly on the top platforms, including Facebook, LinkedIn, and Google+, to engage visitors and direct traffic back to your website and blog.
If after doing a full audit of your online presence you realize the low point is in fact your website, let’s talk about how we can improve your website.