Hello, this is Mikel from TinyFrog Technologies. I’d like to talk a little bit about omitting your value proposition. This is in reference to the very early stages of putting your content together for a website. A lot of our clients come to us for help when we’re working with them on their content, and they put together content that technically describes what they do versus the value of what they have to offer to their potential clients. This is a very important thing to discern. It’s really important that the value proposition is very very clear on a website. You don’t have a lot of time on a website, in terms of how much time someone will spend on the website and how much content someone will read. You have to be very very succinct in defining your value in and putting together your value proposition.
Your value proposition needs to appeal to the multiple demographics of visitors that land on your website If you have two or three different types of potential clients, your website needs to speak to what they’re looking for and show their value to them, so it gets a little bit tricky. It’s very important that when you’re building your website that you’re building it from the perspective of your visitors and that you’re presenting the value that you have to offer in a very succinct way. When someone lands on your website they’re looking for what you do, who you are, and why they should consider using you and then the next call to action.
Those four things need to be present in the very first area of your website which is what we refer to as the hero area at the top. The messaging or the content in that area needs to be very clear in terms of defining those elements. Remember that creating and building your value proposition on your website is very important. Thank you.