Hi, my name is Elise and I’m with Tiny Frog Technologies. Today I’m going to be talking about recognizing the pain points that your clients are facing and incorporating them into your story on your website.
It’s really easy to jump right into the benefits that your product or service may offer on your website, but that’s actually not enough to get people to take action and reach out to you or make a purchase. Before you jump into the benefits, you want your customers to feel seen and understood on your website. This starts with actually addressing the challenges that they’re facing and some of the hard things that they may be going through before you get into what your products or services are.
There’s a few different pain points that your prospective customers may be going through depending on the industry or type of company. Some of them may include that they’re tight on a timeline and they need a solution quickly. Others might be that they’re concerned about the budget and what your products or services may cost them. If you’re a B2B company, your customers may be worried about staying ahead of the curve and having solutions that are better than their competitors.
Once you recognize what pain points your specific clients are going through, you want to make sure that you’re actually acknowledging and addressing them on your website. This could be through a section that introduces those challenges and kind of creates a picture, where clients can recognize what they’re going through right on your website. It could also be done a little bit indirectly through an FAQ section, where you’re able to actually directly answer those questions they may be going through.
Another option is with case studies where you’re creating that story and showing how your solutions address the challenges that they’re feeling. It could also be carried throughout the rest of the verbiage on your website to show that you really understand what they’re feeling and how you can help them.
By showing those pain points throughout the website, somebody is going to understand that you know how to help their specific situation. And now that you’ve shown those pain points, you can really get into those benefits that you offer and show how your specific products, services or solutions can help someone not only overcome those challenges and those pain points, but go beyond that and reach success by using your work.
If you have any questions about this or you want to talk about implementing some pain points on your website, feel free to reach out to us and we’re happy to help.