Hi, my name is Elise and I’m here with Tiny Frog Technologies. Today I’m here to talk about the importance of implementing lead gens on your website.
When you’re creating a website, it’s very important to make sure that you have a very clear and obvious goal for your clients to reach. That would be of course primarily through your main call to action which could be something such as asking for them to call you, to schedule a meeting or to buy your product.
In addition to that primary call to action, you can also create what we call lead gens. These are gated resources that give another option for a call to action for your clients, possibly in the event that they’re not ready to make that final purchase or call to you.
There’s a few different lead gens that you can do depending on the industry and type of company that you are. Some of them include a gated downloadable PDF or a white page. Another option is a free sample of your product if that works with your business model. You can also even invite them to an online webinar or an in-person meeting with you.
Lead gens also offer an additional value to you. You are creating a new list of prospective clients every time somebody accesses your lead gen. You’re now gathering their name and their email address, which you can then add to your email list and continue to stay in touch with them by offering your email newsletter or other beneficial resources to keep them in the loop of what your company is up to and hopefully eventually convert them into a client.
If you have any questions about how to establish a lead gen or need assistance implementing it on your website, please feel free to call us.