Hi, I’m Maria Newman. I’m a web strategist with TinyFrog. Today I want to talk to you about how to present content effectively on your website.
One of the biggest questions is “Which is more important? The design or the content for a website?” Well, actually both are important, but how you present the content is what is really important. You want to make sure that when you present the content on your website, that you present it in a way where you’re not just giving paragraph upon paragraph of information because at the end of the day, the visitor most likely isn’t going to read all of that.
Most people that come to your website just want to quickly gather the information that they’re looking for, whether it’s scanning it or looking over it quickly.
So, you want to make sure that the way that you’re presenting the content also gives them a way to accomplish that goal. So, some of the ways that you can present content effectively is by the way that you format the content. So, this is where design comes into place.
You want to maybe consider doing things like dropdowns or flip boxes. Flip boxes, in particular, are great because you can present content on one side of the box if the visitor hovers over it it’ll flip over and it’ll give more content. So, instead of it being just a dense paragraph, you’ve got the information that you want to share but it’s in an interactive sort of manner.
With the accordians, that’s another great way of presenting the content because again it’s interactive. The visitor can click on something to open up more information about that relevant topic.
The other thing that you want to consider is actually the content that’s on the page. Make sure you don’t use content that is too industry jargon-heavy. So, make sure the content is clear and it’s to the point, that it’s something that a typical reader is going to be able to understand and absorb.
The last thing you may want to consider is using video. Video is a great way to supplement some of that heavy content that you want to offer to your reader.
For more information about how to create effective content on your website feel free to reach out to us!
