Hi, my name is Maria and I’m going to talk to you about the importance of an About Page.
Ask yourself a question. Does your company’s purpose align with your visitor’s core values?
An About page is a really important page because it’s your opportunity to showcase who you are. Now, an About page can have different names. It can be “About Us”, “Company”, “Our Company”, “Team” or “Our Mission”. Whatever it is that you choose, in terms of the name for the About page, you want to convey essentially who you are on that page.
We start off with some key elements for the About page that you should include. Definitely the story about your company and why it started. You also want to make sure you include important aspects in terms of how it is that you’re going to solve your visitors’ pain points.
You may also want to explain your business model, and perhaps how your products are made. And another part that could be really interesting to include on an About Page is to put a face behind the company. It’s a great opportunity to showcase your team members.
And the last thing is that you want to make sure that you have persuasive content on your About page. So that means perhaps you include some videos, or some blogs, some call to actions. Have them take that next step on your About Page to engage with your company and hopefully move down that journey into becoming a new customer or a new client.
For more information on why an About Page is so important, feel free to reach out to us. Thank you.