Hi, my name is Maria I’m a web strategist and content writer with TinyFrog Technologies. Today I’m here to talk to you about high-level messaging.
Did you know that most website visitors only consume about 28 of the words on your website, and they only spend about 20 to 30 seconds on your website altogether? So with that being said, it’s really important that you capture their attention as quickly and as effectively as possible. One of the ways that you can do that is through high-level messaging.
So what is high-level messaging? High-level messaging is going to be your headlines, your sub headlines, your bullets, and your calls to action. And you want to make sure that you have all of this high-level messaging on all of your pages throughout your website. It’s creating high-level messaging that makes sure to convey who you are, what you do, what services you provide in the most concise and effective manner. You don’t want to fill all of that information in dense paragraph copy because, at the end of the day, your readers aren’t going to most likely consume it.
And then of course, you want to make sure that your calls to action are integrated with all of the high-level messaging because the calls to action is going to be the action that your website visitors are going to take as a result of being convinced in what it is that you’re trying to convey to them.
At TinyFrog Technologies, we help you with crafting that message in terms of identifying who you are and who you want to be to your visitors so that you can create effective high-level messaging For more information, please reach out to us.
