Hello this is Mikel with Tiny Frog Technologies. I’d like to talk a little bit about GDPR which is Global Data Protection Regulations and best practices for website security. Assuming many of you have heard about this – your inboxes may have been filled up with newsletters that are talking about GDPR, regulations and the importance to adhering to the policies. So essentially, in a nutshell, the policies have been created in very broad terms by the EU and essentially what they’re saying is if anybody from the EU is visiting your website, your website needs to comply with certain regulations. And these again, these regulations are broad. Are You Protecting Your Visitors Data? If you’re a US based company you may say to yourself that I’m not targeting the EU, I’m not targeting potential clients or visitors from the EU, so my site is… Read More.
Hi I’m Theresa Mills web strategist with Tiny Frog Technologies. I’m here to talk to you about calls to action and tell you why they’re so important throughout your website. When was the last time you visited a website, saw a really pretty image in the header and some great copy and instantly clicked to buy something? Chances are you didn’t. What you were looking for was more information. When you go to a website, CTA, or calls to action, are critical to help direct your user where to go next. What action to take next. Or help to provide them with additional information so they can make a decision. When you create a call to action, think about what is it your user would want. So if someone is visiting your site they’re going to want more information – direct them to a page with… Read More.
Hello, this is Mikel Bruce with Tiny Frog Technologies. I’d like to talk a little bit about a website that has products on it, but those products aren’t actually being sold online. So in essence, that basically means the products are displayed on the website almost like a catalog. We have a lot of clients who come to us with several or many products that they’re displaying in their website, but their intention or their objective is for their potential clients or the website visitors to view the products and then to call them for more information. In that case, an e-commerce application can still really be a good fit for organizing the products in terms of categories and then actually how the product specifics are displayed. Display and Organize Products An e-commerce application basically has a few different products. These products are called a category… Read More.
Hi I’m Chris with Tiny Frog Technologies I want to talk to you about plugin security and maintenance. For preventative measures you definitely want to keep all your plugins up-to-date at least once a month. It’s good to have a developer or somebody that knows PHP code or HTML code and understands the plugin that can do the research on the plugin. You need to at least make the updates. I know when you’re logged into the WordPress backend dashboard, and it says “update now” you can just click the button. Only problem is if you do that and that update didn’t work well with another plugin then you’ll have some website issues. And if you don’t have reverting tools that can revert back to the point of before you pushed that button then you definitely want to have a developer in there understanding what… Read More.
Hi, this is Jessica and I’m the marketing director here at TinyFrog. Today I’d like to talk a little bit about the GDPR and how it can affect your online marketing. If you haven’t heard of this, the GDPR stands for the Global Data Protection Regulation and it’s basically a European Union law that went into effect back in May. It has to do with how companies collect data and also track visitors on their websites. Even if you’re not located in the European Union, the law was actually written very broadly so it can apply to U.S.-based companies who have a website. What we’ve been doing is helping a lot of clients update their website for some of these best practices just as a new standard. The GDPR & Newsletter Sign-Ups In terms of your marketing on your website and the GDPR, one of… Read More.
When working on a new custom website, we encourage clients to gather inspiration sites to cherry pick ideas from and we often see 1 site in particular on that list – Apple’s website. Apple’s site has great imagery and has a lot of white space and a clean design, which appeals to a lot of people. The one thing that is not strong on Apple’s site is a clear Value Proposition and a focus on building trust and credibility. Given the fact that almost everyone on the planet is familiar with Apple, those elements are not necessary for them. Unfortunately, most businesses don’t have that level of brand equity, so it is critical that they have a clear value proposition and can build trust & credibility on their website. Clear Value Proposition = Conversions A web-based value proposition communicates: Who you are What you do… Read More.
Hi this is Chelsea from Tiny Frog Technologies, I’m a Development Coordinator here, and I’m here to talk to you a little bit today about why WordPress features for web accessibility is great for your site. Accessibility is really important thing to consider when you’re developing or even adjusting your site in any way. WordPress is really great for accessibility because there are features that are built into it that allow your users to navigate the site really easily and allow you to make those adjustments without too much headache. Uploading Images To Your Site One of the first things I want to discuss is uploading images to your site. When you upload an image to your site it’s really important for your users that you add an ALT tag. An ALT tag is just descriptive text that you can add to the image that… Read More.
Video On Your Website Hello this is Mikel Bruce CEO of Tiny Frog Technologies. I’d like to talk a little bit about having a video on your website. I’d say the majority of the websites out there actually have video on them or even several videos. And in most cases it’s strongly recommended to actually not have the video reside on the same server as the website, but have the video on a video sharing site such as YouTube or Vimeo. The reason being because if you start adding video to your website, especially if the video is long or if you have multiple videos, it can really significantly impact the speed and performance, and how quickly your website loads. Many website hosts say that you have unlimited space on your website but that’s very rarely true unless you’re paying a lot of money and… Read More.
Hi this is Jessica with Tiny Frog Technologies, I’m our Marketing Director. And today I want to talk about adding LiveChat to your website. Adding LiveChat can actually boost the conversions on your website. And this happens because visitors have less steps to go through to contact your team. Before Adding LiveChat To Your Website Now the most important thing to think about before you add LiveChat, is whether your team has the manpower to really be on the chats during your main business hours. And if you can handle all the incoming requests. If you can’t do that, then I would recommend not adding LiveChat. What tends to happen is if a visitor comes to your site and there is a LiveChat but no one is available, or they put a request in and no one responds to them on the chat – that… Read More.
Hello this is Mikel Bruce CEO of Tiny Frog Technologies. I’d like to talk a little bit about your website and how the important content is displayed on your website. Probably the most important page on a website is your home page. Most of the people who land on your website will almost always land on your home page first so it is definitely the most important page in your website. In terms of setting the tone for the whole website visit or encouraging someone to stay on your website. But there’s also a couple of other very important pages in your website. The other one is your about page and probably your service pages. Those are probably the most important pages in your website – if you have a marketing site. If you have an e-commerce site there’s your product pages, those are obviously… Read More.