Hi, this is Jessica and I’m the marketing director here at TinyFrog. Today I’d like to talk a little bit about the GDPR and how it can affect your online marketing. If you haven’t heard of this, the GDPR stands for the Global Data Protection Regulation and it’s basically a European Union law that went into effect back in May. It has to do with how companies collect data and also track visitors on their websites. Even if you’re not located in the European Union, the law was actually written very broadly so it can apply to U.S.-based companies who have a website. What we’ve been doing is helping a lot of clients update their website for some of these best practices just as a new standard. The GDPR & Newsletter Sign-Ups In terms of your marketing on your website and the GDPR, one of… Read More.
When working on a new custom website, we encourage clients to gather inspiration sites to cherry pick ideas from and we often see 1 site in particular on that list – Apple’s website. Apple’s site has great imagery and has a lot of white space and a clean design, which appeals to a lot of people. The one thing that is not strong on Apple’s site is a clear Value Proposition and a focus on building trust and credibility. Given the fact that almost everyone on the planet is familiar with Apple, those elements are not necessary for them. Unfortunately, most businesses don’t have that level of brand equity, so it is critical that they have a clear value proposition and can build trust & credibility on their website. Clear Value Proposition = Conversions A web-based value proposition communicates: Who you are What you do… Read More.
Hi this is Chelsea from Tiny Frog Technologies, I’m a Development Coordinator here, and I’m here to talk to you a little bit today about why WordPress features for web accessibility is great for your site. Accessibility is really important thing to consider when you’re developing or even adjusting your site in any way. WordPress is really great for accessibility because there are features that are built into it that allow your users to navigate the site really easily and allow you to make those adjustments without too much headache. Uploading Images To Your Site One of the first things I want to discuss is uploading images to your site. When you upload an image to your site it’s really important for your users that you add an ALT tag. An ALT tag is just descriptive text that you can add to the image that… Read More.
Video On Your Website Hello this is Mikel Bruce CEO of Tiny Frog Technologies. I’d like to talk a little bit about having a video on your website. I’d say the majority of the websites out there actually have video on them or even several videos. And in most cases it’s strongly recommended to actually not have the video reside on the same server as the website, but have the video on a video sharing site such as YouTube or Vimeo. The reason being because if you start adding video to your website, especially if the video is long or if you have multiple videos, it can really significantly impact the speed and performance, and how quickly your website loads. Many website hosts say that you have unlimited space on your website but that’s very rarely true unless you’re paying a lot of money and… Read More.
Hi this is Jessica with Tiny Frog Technologies, I’m our Marketing Director. And today I want to talk about adding LiveChat to your website. Adding LiveChat can actually boost the conversions on your website. And this happens because visitors have less steps to go through to contact your team. Before Adding LiveChat To Your Website Now the most important thing to think about before you add LiveChat, is whether your team has the manpower to really be on the chats during your main business hours. And if you can handle all the incoming requests. If you can’t do that, then I would recommend not adding LiveChat. What tends to happen is if a visitor comes to your site and there is a LiveChat but no one is available, or they put a request in and no one responds to them on the chat – that… Read More.
Hello this is Mikel Bruce CEO of Tiny Frog Technologies. I’d like to talk a little bit about your website and how the important content is displayed on your website. Probably the most important page on a website is your home page. Most of the people who land on your website will almost always land on your home page first so it is definitely the most important page in your website. In terms of setting the tone for the whole website visit or encouraging someone to stay on your website. But there’s also a couple of other very important pages in your website. The other one is your about page and probably your service pages. Those are probably the most important pages in your website – if you have a marketing site. If you have an e-commerce site there’s your product pages, those are obviously… Read More.
Hi I’m Chris with Tiny Frog Technologies and I want to talk to you a little bit about security topics on your WordPress website. I get questions like how important are security scans? Well to keep your website free from malware you’ll need to have security scanning software installed on your server where your website is hosted. And these security scans should run anywhere between three to four hours, 24 hours a day, seven days a week. And they should detect any type of malware infection and also clean it up. Security Monitoring Software If your website is infected for a long period of time it can get blacklisted from Google and other top security companies. So you definitely don’t want to wait or have your website infected for a very long time. You should definitely have these security scans installed on the server, scanning… Read More.
There’s been a lot of recent news about the General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018. The GDPR will have implications for all website owners, even those with U.S.-based companies. Below we’ve compiled a basic review of the GDPR & how to upgrade your website in order to stay in compliance & avoid potential financial penalties. What is the GDPR? The GDPR sets new standards for what data is collected on a website, how it is collected, and what is done with that data. The law was written with very broad language. It will affect: 1) all organizations established in the EU 2) all organizations that process the personal data of EU citizens, regardless of where the organization is established. The term “personal data’ in the law has been expanded from just common information (name, email, phone number) and… Read More.
Hello, this is Mikel Bruce CEO of Tiny Frog Technologies. I’d like to talk a little bit about e-commerce websites and whether or not it’s a good fit for your business and for your website. We have a lot of companies who have typical or standard marketing websites who contact us and who want to build a new site and add e-commerce to it. Or who want to add e-commerce to their existing website. And in some cases it’s a good fit. In some cases it may not be a good fit. Probably one of the primary determining factors as to whether or not e-commerce is a good fit for your website in terms of the products and services you sell, is a big one… a main one… the price. If you’re selling products that are very expensive and don’t have a really strong recognizable… Read More.
Hi, I’m Theresa Mills, Web Strategist with Tiny Frog Technologies. I’m here to talk to you today about your About page. In analytics, it’s shown that the About page is one of the most frequently visited pages, and here’s why… when you’ve visited a website for the first time and didn’t know anything about the company, where was the place you went for information? Most likely to the About page. But you weren’t going there to learn about whose employed at the company or how many grandchildren they have – what you were going there for is for information. To learn what the company does. And whether or not they do what you need them to do to solve your problems. The About page is so important and it’s your chance to tell your story, but also to connect with your audience. As part of… Read More.