Hi I’m Lilly and I’m with Tiny Frog Technology and today we’re going to talk about does your website need content strategy. Well let me start by telling you that Evermore published some research by Chao Liu and their Microsoft research team. They analyzed how long people spent on web pages. And it was ten seconds. So do you need content strategy? The answer is absolutely. The good news is this research showed that the longer people stayed on the site – the longer they stayed on the site. So what you need to do is put your catchiest content up there – up front and center. Hook them and keep them going from there. This is where content strategy comes in. And what content strategy is is the art of using clear communication to drive action and convey information. That communication can be conveyed… Read More.
Hello this is Mikel TinyFrog Technologies I’d like to talk a little bit about being advocates for your website visitors. One of the things that we really focus on when we’re building a website is who are we building the website for. We’re not building it for us, we typically not building it for our clients, were building it for our clients web visitors. So we like to say when we take on a project we like to be advocates for your visitors. So what that means is we like to put ourselves in the shoes of your visitors. We like to identify: – Who your visitors are. – What they’re looking to achieve on the website. – What they’re hoping to accomplish. – What their needs are. – What the roles, the tasks, the things they’ll be doing when they’re on the website. When… Read More.
Hi I’m Brent Curry with TinyFrog Technologies search marketing specialist. Today I want to talk to you about sites being blacklisted and perhaps this has happened to you. So your site was blacklisted, what does that mean? So blacklisting is basically when a search engine like Google has removed your site content from the search engine index basically reducing your organic traffic to next to nothing. So why do they do this? Basically as they’re reviewing sites in their index they’ll come across a malicious or malware on various sites. Malware can be anything from actual virus on the site that gets downloaded to visitors when they come to the website. It could be a change in the website where now there’s a phishing attempt. Phishing meaning that there’s a solicitation for private information that is then going to be used to hack someone down… Read More.
The Internet has evolved to play a very interesting role for a small business. Below are a few of the ways in which a strong web presence can put a small business on the same level as large businesses in their industry: By developing a savvy understanding of how web marketing works and how it can drive business, a small business with a relatively small budget can actually get a lot of leads with minimal prospecting efforts. It can level the playing field when a potential client compares different possibilities when choosing to invest in a resource. In many cases, the potential client judges the business based on the quality of the over-all web presence as much as any other factors. A quality website can go very long ways to converting web visitors to actual potential clients. Online reviews of your business are now… Read More.
Hello everybody it’s Brian Lewis here again to talk to you about your digital marketing. You know if you want to really make sure that your website is the most effective marketing tool it can be – you’re probably going to want to do testing. In other words after your site is redesigned you’re not done. And when it comes to testing, the most traditional way that marketers do testing is what’s called A/B split testing, it’s one of the ways how to run successful digital marketing testing on your website. It is where you send a portion of the traffic to an existing page and then a portion of the traffic to a test page. Then sit back and wait until you’ve reached what’s called statistically significant results and then look at the data and choose which one won. Now what can happen if… Read More.
The new year has arrived and it’s a great time to review your marketing goals for 2017. Don’t forget to assess one of your most important marketing tools – your website. Between the critical Google updates and latest web design trends, your website may already be “behind the times” compared to your competition. Here are 4 questions to help you assess if your website is ready for 2017: 1. Is it mobile responsive? Having a mobile-friendly website is no longer optional. In 2016, mobile and tablet usage exceeded desktop for the first time ever. In 2017, Google is moving toward the mobile-first index, which means ranking websites based on the mobile version of the website instead of the desktop version. It’s more important than ever to make sure your website is responsive and easy to navigate on small devices. 2. Do you have an SSL… Read More.
Hi I’m Brent Curry with Tiny Frog Technologies search marketing specialist. Today I want to talk to you a little bit about the change in layout for the Google search results. Basically, these changes to Google’s new layout affects organic and paid search results. You may have noticed this a couple months back they’ve changed the layout. It used to be when you did a search you got a couple of ads at the top and then a bunch down the right-hand side of the page. You’ll notice that layout has now changed. The ads on the right-hand side of the page are gone. And more ads are showing up at the top of the page as well and their beginning to start to utilize that space further. So if you’re targeting organic search as a way to get your traffic to your website just… Read More.
Hi I’m Lilly with TinyFrog and today we’re going to talk about how many pages does a website need. When I do strategy for clients with TinyFrog this is always one of the first questions that I’m asked and it’s an important one. And what you have to consider is there are two things pulling for your attention. One is from the search engine perspective where you ideally do want a lot of content and a lot for the search engines to pick up. And the other is the user experience perspective. These are sometimes at odds so any information in this video should bend to the recommendations of your SEO specialist or you’re paid search consultant. But from a user perspective, which is arguably one of the most important things on your website. Users come to your website to find information. So when you’re… Read More.
Hello this is Mikel with TinyFrog Technologies. I want to talk a little bit about the cost of a hacked website. We work with WordPress which you’re probably familiar with which is the most common web platform or application or content management system. WordPress tends to be very highly targeted by hackers so a lot of WordPress sites out there can get hacked. In fact there’s a saying in the WordPress community, getting hacked as a matter of if not when, if your website is not properly secured. So one of the things we offer for our clients is a really powerful security service to help maintain and secure their WordPress sites. But the cost of a hacked website can be pretty high. One of which, it can sometimes there’s clients whose websites have been hacked and they don’t even know it. And that can… Read More.
Security is the name of the game for websites and SEO today. Google recently announced that starting in January 2017, Google Chrome will send up a warning “UNSECURE SITE” when visitors land on a website that requests confidential information and doesn’t have an SSL certificate. In the past, an SSL certificate was only required if your website was an e-commerce or membership site. Now, even if you have an informational website, keeping your website secured with an SSL certificate is a requirement. Here’s how adding an SSL certificate can help your marketing and SEO efforts: Google gives ranking boost to HTTPS websites. Since 2014, Google has been encouraging website owners to switch from HTTP to HTTPS by giving a ranking boost to those sites on HTTPS. Google has gone on record to say that this security factor will be even more important in ranking algorithms… Read More.