Is your website drawing visitors in or pushing them away? The design and messaging on a website should create a positive emotional connection with visitors. This can be a hard quality to define because it occurs on an unconscious level. However, if you master this, visitors are more likely to engage on the site and to remember the experience even after leaving. Here are the top factors to consider for creating an emotional connection: Know who you are connecting with. First, you need to understand your website visitors or you’ll never be able to tap into what appeals to them. If your design, navigation, and content cause confusion and frustration for a visitor, then you are creating a negative experience and your business will be memorable in the wrong way. Don’t be afraid to take a risk. In order to grab a user’s attention, your… Read More.
Hello everyone, my name is Nathalie and today I’ll be talking a little bit about how to choose images for your website. First of all, we’ll talk about what’s the difference between custom imagery and stock imagery. Custom imagery would be you would hire a photographer. You would have actors playing out your scene. You would figure out exactly what the lighting would look like, where the setting that you would like to take the photography will be, what your demographic is, and who the models are going to be, what age they’re going to be. Is it going to be a male or a female? Whereas for stock photography you would be going to websites like istockphoto.com for example. Another source would be Shutterstock or maybe Getty Images and you would be going through a whole library of photos still looking for the same… Read More.
Hi, I’m Brent Curry with TinyFrog Technologies, search marketing specialist, today is the second part of our series about when websites are blacklisted, basically a quick how-to on fixing a blacklisted site. So your site’s been blacklisted now what do you do. Basically this could be a very confusing and overwhelming process for any business owner. You know your website is the source of life blood, purchases, clients, etc., the website is now down and you have no idea how to fix this. It can be a very frustrating process. It sounds simple but if you aren’t a developer some of this can be very complicated. But at its core, we basically need to find what the issue is, in the website, you know where is this malicious code, where did it get hacked, what got added, we need to remove the issue and we… Read More.
Hello, this is Mikel with Tiny Frog Technologies. I’d like to talk a little bit about WordPress. Many people out there are familiar with WordPress. When we started using WordPress about seven or eight years ago it was a very small web platform. Most of the people who contacted us, when I told them that we use WordPress, I had to take time and and explain to them what WordPress is. Most people know what WordPress is nowadays. So I want to give you some information about why WordPress is a really great technology. WordPress is basically a web platform or a content management system giving you, the user, the ability to manage and update your website through WordPress. WordPress is extremely widely used. About eighty percent of the websites that go up in the internet are now using WordPress. And there’s a reason for… Read More.
Managing your business’ online presence and reputation is an ongoing task, and your online presence is much more than just your website. After visiting your site, it’s very common for a visitor to search for your company on Google and look at the other listings. How do those other sites represent your business? Even if you do a great job of establishing credibility on your site, those other sources could be hurting your business’ reputation and confusing visitors with outdated information. Here are a few tips on reputation management and improving your online presence: Complete a full audit. Identify the top listings for your company outside of your website by searching for your company name on a search engine and reviewing the first 2 pages in the search rankings. Create a cohesive branding experience. After a redesign website project or rebranding, don’t forget to update… Read More.
Hello this is Mikel with Tiny Frog Technologies. I want to talk a little bit about the importance of a website for business and why every business needs a website. Regardless of what you do, even if your website is not strictly a marketing tool and your clients or prospective clients mainly come in through referral resources – your website is still a very important tool in your business development process. Because even if your clients come in through referrals at some point in the process they’re probably going to your website. And your website is being viewed by them and your business is being judged through the lens of your website. So having a really effective website is very important for your business regardless of what you do whether you’re selling services or products. So your website is really a pure reflection of your… Read More.
Every business changes over time – you may offer different services, change how you present a service, or your team may grow or change. When talking with potential clients or employees, you can easily adapt how you describe your services/ products, but visitors to your website are limited to the information on the pages. Many of our clients will wait until their next website redesign project to update their website. With a WordPress website, there’s no need to wait. In fact, you can see increases in conversions and engagement on the website by making small tweaks to the design and content, outside of doing a full redesign. Here are 5 tweaks you can make to your website now: 1. Change the images on your site. How old are those photos on your website? A new image whether stock or custom can improve engagement and create… Read More.
Hello my name is Nathalie Walpole here at TinyFrog Technologies and today I’ll be talking about keeping your website dynamic and having a clutter free website at the same time. So one quick case study is we had a client who blogs a lot and their industry just has a lot of news and events. They wanted to present those on their homepage. And they wanted to present maybe three or four different blog posts or three or four different events just within the homepage. So how do we do that without making it too cluttered? Here is one example, so this area on this homepage is for recent blog feeds, you can have up to three or four for this specific client, and all you have to do – you see those four little dots you click on the second dot and it will… Read More.
This is Mikel Bruce with Tiny Frog Technologies. I’d like to talk a little bit about email marketing. We’ve been using email marketing as a marketing tool for many years. Probably ten or twelve years or so and I believe that email marketing has changed a lot over the years. I’d like to touch on how email marketing has changed. One thing that doesn’t work nearly as effectively as it used to is sending out general emails to mass large lists. Most people are getting inundated with a lot of email marketing emails and newsletters and most people tend to avoid or ignore them. But I think email marketing is very strong and has a very strong impact when it is used very specifically. So what I typically recommended is segmenting your list in very specific niches and then sending very specific email marketing newsletters… Read More.
Tiny Frog Technologies, San Diego’s “hopp-iest” web design agency, announced today that it has been named by UpCity as one of the Top Web Design Agencies in the United States for 2017. UpCity, a local inbound digital marketing platform, assessed over 1,000 agencies across the country, and determined Tiny Frog Technologies to be one of the most influential, reputable, and commendable agencies for small and medium sized businesses. “It’s thrilling to receive this recognition from UpCity, an organization that Tiny Frog has partnered with since last year,” said Jessica Kohley, Tiny Frog’s director of marketing. “The honor of being included on this list of stellar organizations reflects the San Diego web design team’s expertise in serving clients’ needs for web design and development, WordPress maintenance and hosting, e-commerce, and conversion optimization.” UpCity deemed Tiny Frog was list-appropriate based on its Top Agency ranking algorithm, which… Read More.