Please excuse us for the semi-bleeped out expletive, but it is true that if you want to invest and grow your business and especially your marketing efforts – Every once in a while you do need to say, “What the f*ck!”
We can’t take credit for the saying as it is the theme from the movie, Risky Business. There comes a time for every young and growing business when the owner(s) will need to invest in marketing and growth in order to get it to the next level. At some point that investment will seem like a risk, and it will also be a very difficult decision.
Most new businesses that struggle for long periods of time neglect to take this risk and basically starve their business of the all-important leads that result from these marketing efforts. A big part of those marketing initiatives need to be based on digital marketing campaigns. It’s almost impossible for a business to ignore the huge potential source of clients that will come from the digital marketing landscape.
When investing in digital marketing campaigns…
- Get Help: The learning curve is typically too large and you can easily waste a lot of time and money in trying to learn a fairly complicated skip such as digital marketing.
- Give it time to work: Most digital marketing campaigns take at least 3 months, if not longer, to bear fruit. Too many people give up before the results come in.
- Quit while you are ahead: Not all digital marketing campaigns will work, so you need to strike a balance between giving up too soon and letting it drag on without the results.
- Don’t put all of your eggs in one basket: Between email marketing, social media marketing, pay-per click advertising, and search engine optimization, etc…there are many different types of digital marketing channels. We would suggest using at least 2-3 so that you are not becoming dependent on one particular channel.
- Track your results: Take the time to track the results so that you know which campaigns are working and which ones are not.
- Spread the wealth: Don’t just focus on digital marketing initiatives. Traditional forms of marketing such as networking, eliciting client referrals, etc. are still very effective and it is important to balance your efforts and budget in traditional and digital marketing campaigns.