Hello, this is Mikel Bruce with Tiny Frog Technologies. One of the mistakes people/companies make when building a website is that they assume everyone is ready to buy when they land on your website. It’s good to consider those who are website visitors not ready to buy. Whether you have an e-commerce website where people are purchasing products or if you have a lead capture website where your intention is to drive leads to your business to the through the website, there is a goal and objective in mind. And that’s to make a connection with your visitors so they take action whether they are purchasing something or not.
Once again the mistake that people make is they put together the content and messaging and even they’re designed in such a way that they are appealing to someone who is very later in the stages in the sales/purchasing process. Many of the people come to your website will still be in research mode, they will still be considering and evaluating different service providers or product providers. So it’s really important that your website is not only appealing to people in the very tail end of the sales process but also to in many cases the majority of people who come to your site just you consider using your services. So that means your website needs to be designed to speak to the wide demographics of people regardless of where they are in the sell cycle. And there’s a lot that goes into that in terms of appealing to people at different stages.
So when we’re building a website we’re working with our clients to kind of pull out the information not only about the demographics of the visitors and who their potential clients are but also putting it together in such a way that it speaks to and appeals to people regardless of where they are at in the sales process. So this is Mikel with Tiny Frog Technologies, if you have any questions about web strategy in web design, please feel free to contact us by clicking HERE. Thank you.