So it’s really important in order to develop a website that is creating emotional connection is to have the right context of users. So, during the research and understanding the demographics of the users that are landing in your website is a really critical stage for creating the road map or the plan or the wire frames for your websites.
So before you go or before the design process starts before the development process starts it’s really important during a strategy face to research the demographics or the types of people or the types of users that are landing on your website in order to find out what’s important to them so that you can create an emotional response through imagery, through functionality, through messaging and it or all of the above. So that part of the process is really important.