Hi my name is Elise and I am with Tiny Frog Technologies. Today I want to share some ideas for providing educational content to your website visitors.
People are always looking for answers to their questions and educational information as they’re searching online, and your website is a great place to provide their answers that they’re looking for. Sharing information on your site can help you establish trust and credibility, since it shows that you’re experienced within your industry. It also positions you as a thought leader and will keep you top of mind as people navigate and look for a solution in relation to what you can provide.
When choosing the types of resources to share on your website, there’s two things that you should take into consideration.
- What type of resources are your ideal clients looking for?
- What type of content are you most comfortable creating?
If you don’t love being in front of a camera, you don’t have to record videos. And if writing isn’t your strength, you don’t have to worry about creating a blog. There’s plenty of options for the types of resources you can share.
- Newsletters are a great opportunity since it allows you to get right into your audience’s inbox on a weekly or monthly basis. Similarly, you can take this content and repurpose it for a blog on your actual website, that way it’s accessible for visitors who might not be on your email list just yet and you can even use those blog pages to then guide someone to signing up for your newsletter.
- If you want to share longer, more complex information, white papers are a really good resource. These tend to perform better in really scientific communities or really information heavy communities where a shorter blog isn’t going to cover all the information that you need to share.
- If you don’t prefer writing and you’re looking for something more personable, there’s some other options that you can implement as well. You can create a podcast if you’re looking to establish a more personal connection with your visitors and this is also a really great way to show your personality and expand on some subjects in a more natural tone.
- If you don’t want to do a podcast and you prefer to have a visual side of your content, you can create videos. Within your videos, you can either record yourself speaking or you can just record audio content and lay that over animations, graphics or iconography that relates to what you’re talking about.
- If you want a more interactive format for your content, you can even host live webinars which would allow you to get into a really specific subject and answer people’s questions in real time as they listen to you. You can also record this webinar and add it to your website later for people to view and learn from what you shared.
Regardless of the type of content that you’re sharing on your website, consistency is key. People want to know what they can expect from you and if you’re establishing a consistent process and timing for the content that you’re sharing, they’re going to know exactly what they’re getting from you, which is going to establish some trust and make it more likely for them to reach out and work with you.
If you’re looking for some help to implement any of these educational resources and get them organized on your website, feel free to reach out to us and we’re happy to help.