It’s important to have some type of emphasis on the search engines because about 70 to 80% of those people searching for anything today are using the search engines, specifically Google. Some are even using the search engines within social media. Getting listed organically especially with Google can be difficult. One way to supplement your exposure is through Adwords using a Google Adword campaign and another is some type of purchased ads.
Because everyone is going to the internet to find a product or service consider some type of online marketing whether it be search engine optimization or a Google Adword campaign, at least in the beginning.