Hello this is Mikel with TinyFrog Technologies. I want to talk a little bit about what we’re referring to as a digital transformation. We’re in the website business, so the digital transformation, specifically for us, is referring to a website and a web presence.
We feel that the website is playing a more important role for a business than ever has and it’s kind of gotten kicked into high gear during COVID where more and more people are going to a company’s website for many different reasons, to learn as much about that business as possible. We feel a website is replacing the brick and mortar, other areas that someone might go to learn about a business and what they do and how they do it well and how they differentiate themselves from their competition.
So the website really is for many companies I would even go far as to say as most companies is the face of a business. We feel that websites now are really creating an overall customer experience meaning that your visitors, who are typically your potential clients, are going to your website to learn about the company or your company in terms of
you know what you do, what’s your company culture, what are your core values, how do you how do, what’s the messaging that speaks to the things that those potential clients want to hear and what their needs are.
So those companies who can make this shift into the digital transformation and can use and leverage their websites for growth, we feel that they’ll have a pretty significant competitive advantage over their competition. If you have any questions about anything related to the digital transformation, please do let us know.