Hi, I’m Mary with Tiny Frog Technologies. I’m one of our development coordinators and today we’re going to be talking with Nathalie about some ideas and tips for redesigning and branding your website.
Create a Web Design That Fits Your Brand
So how do you get to know a company’s branding and how do you make sure that the new design fits the brand well?
Well, normally we start off by figuring out or asking the client if they have any sort of style guide to follow. If they don’t have that, every once in a while they’ll have marketing materials where we’ll look at fonts, we’ll look at colors to make sure that all of those flow well throughout the website.
If they don’t have that available either, then what we’ll do is we’ll look at inspirational sites, we’ll look at competitors and at that point, we’ll put together just a real comprehensive plan for the client to kind of out beat their competitors.