Over the next several blog posts I’m going to talk about conversion optimization strategies. A conversion optimization strategy is a functionality that’s implemented into a website to improve or increase conversions. A conversion relates to the goal of converting your website’s visitors into a prospective client. There are many strategies that are designed to increase or improve your conversions. One of which is video. Video is a powerful tool for getting someone interested in your product or service.
Most web visitors today don’t like to read a lot of text. How you use your video, how long it is and where you put your video on your website are all important factors. So if you have a video in a very prominent place on your website it can do a lot in terms of converting a visitor to a prospective client.