A lot of times our clients will come to us and us ask for content tips for successful website. Your web visitors are coming to look for information on your products and services and a lot of times they’re gonna make decisions without even thinking about it. So our number one tip that we would tell people is to write for scanners.
Web copies either scanned or glanced but it’s rarely read. If you have too much copy or too many options a web visitors probably going to click out and visit another website. You need to put your most important information first. Unlike writing for a novel or an easy we have the time and energy to build out your characters in the scenario, your web visitors don’t have that kind of time. So your gonna write more like a newspaper journalist, you’re gonna write with an inverted pyramid. What that means is your gonna include all your most important information up front. Realizing that your clients aren’t gonna spends a lot of time on it and are scanning then we advise you not to spend too much time focusing on being creative or clever.
Our most important advice: simple statements often work best.
Use familiar words, think about your potential clients or customers coming to your website and search of your services or your goods. Think of the word that they might go to a Google search to find that, those are the words those keywords that must be included in your content. Invariably, you’re gonna have to expect some people to end up on any page of your website and the truth is the home page may not be where they’re reading your text. That being the case you need to make every page on your website an entry site. Make sure that all the key information and content that helps them figure out of there in the right place and to locate the goods and services their searching for a readily available.
Make a visual impression your web content and web graphics need to work together. Basically you need to declutter reduce noise and use a lot of white space. Lastly, one of the best tips is to post content regularly. Your web visitors are coming in and they would like to see fresh content and is easy enough to do with updating a newsletter, adding a new blog, posting a press release.
Keep it fresh and they’ll keep coming back.
If you have any questions on web strategy or content feel free to give us a call.