Hello this is Mikel with Tiny Frog Technologies. I want to talk a little bit about content marketing, specifically for financial advisors. And this would could really apply to just about any industry that’s really looking to build up their their website credibility and even their domain authority within their website.
Content marketing essentially comes down to creating content for a website and there’s a wide variety of different types of content that can be valuable within a website. There’s also content that can be created that’s posted or that’s archived outside the website that can help build the authority of the website. I want to talk a little bit today about content inside the website.
There’s a couple different types of approaches when it comes to content marketing. The first one is the type of content. There’s written content and the second most common type is video content. In terms of written content, it’s really important before you get started on creating content to really focus on or determine what keywords you’re going after. Let’s say you’re a financial advisor in Buffalo, New York for that matter. One of the key words you’d probably want to target would be “financial advisor buffalo new york”. There’s also probably a number of derivations of that keyword or some other keywords that could be important because when you’re creating content you want to make sure it’s keyword focused. That can really help improve your ranking within the search engines on that content. It’s helpful to engage with anyone who can really do some keyword research in advance of that.
Once you’ve done that research, you can really start targeting very specific keywords by writing content catering to that particular keyword. You can write what are called short form articles. It might be 500 or 750 words. But another particular form of content is called long-form content or long-form articles on the website, which can be two or three thousand words. And that particular type of content can be extremely valuable in terms of how Google is perceiving and rating your websites.
Oftentimes what we tell our clients to do is write one long form article for a very specific keyword and then to write what are called supporting articles, maybe five or eight or ten other shorter blog posts or content that can be linked back to that longer article. There’s a number of other things that need to be done within the realm of content marketing but that’s a really good start to come up with some ideas in terms of types of content you want to write and focusing on keywords.
The other key to content marketing, which is the thing that oftentimes gets neglected, is consistency. Instead of writing five blog posts or articles at one time and waiting for the rest of the year, you’re probably much better off writing one or two a month. That consistency is very important, not only for the search engines and building up content over time, but also for people going to your website. If they go to your website and they saw that you wrote an article in February and then didn’t write another article till July or August or later in the year, it really devalues the content marketing effort.
We’ll definitely do some more of these videos on content marketing for financial advisors. This is Mikel with Tiny Frog Technologies, so if you have any questions on content marketing, definitely let us know. Thank you.