Hi, my name is Maria and I’m here to talk to you today about content point of view.
Did you know that one of the most important aspects of your website is the content?
Without good content really you just have a website that’s a sort-of advertisement. That’s a very ineffective way to have an online strategy. When you have good content, you connect with the visitors and by connecting with the visitors you can move them down that sales funnel into eventually becoming new customers or clients.
One of the best ways to connect with your visitors is actually by making sure that the content is not only good, but that it’s also written in first person point of view. First person point of view makes the visitors feel like they’re actually in your shoes.
They’re gonna feel connected. They’re gonna feel involved and they’re gonna feel heard. And when you have those elements essentially what you’ve done is you’ve built some trust and credibility with your visitors and they become loyal. And next thing you know, you have these visitors become new customers or new clients.
For more information on content point of view, feel free to reach out to us.