United Way
Client’s Key Objective: Clearly articulate what they do
& encourage visitors to take action as easily as possible
Overview
Founded in 1920, United Way of San Diego is a non-profit organization focused on providing opportunities for all children and families to thrive via education and support.
Their team was ready to take their website to the next level, establishing a better user experience with updated branding & clearer messaging, all while following accessibility best practices.
They also wanted the website to serve as a hub for multiple audience types, including those looking for support as well as potential donors, volunteers, & partners, while ultimately encouraging visitors to take action.
Industry
Non-profit providing education & economic mobility, & philanthropic opportunities
Services
Early childhood literacy, career readiness, & economic resources for children & families
Project
User Experience strategy, custom web design, and WordPress development
Our Process
1
Step One
After reviewing a questionnaire that addressed United Way’s goals & services, we kicked off the project with a Discovery meeting to dive deeper into the rebrand goals.
2
Step Two
Our UX web strategist conducted in-depth research & discussions with the clients to identify the primary visitor types & website conversion objectives.
3
Step Three
Equipped with these insights, our web strategist presented 6 key page wireframes to the client, outlining the foundation of the website’s structure, navigation, & content.
The Design
Once the wireframes were finalized, one of our website graphic designers dove into the details of the website rebrand with the United Way team, aiming to better understand the visual identity and emotional values of the organization.
Our designer then created 6 bold, custom page designs to bring the client’s new visual identity to life & make it as easy as possible for visitors to find what they need.
Visual & Brand Identity
Modern & simple
web design
Professional yet
engaging style
Eye-catching &
educational graphics
Mobile-Wise Design
Our graphic designer also conceptualized and adjusted how the new designs looked across mobile devices, to
ensure that visitors have a positive user experience whether they’re on a phone, tablet, or desktop.
The Outcome
“TinyFrog’s project management was top-tier. Throughout all the phases of our project, they delivered items on time, maintained communication, and responded to every one of our needs in a timely fashion.
Honestly, we were impressed by everything within our experience. From kick-off calls to working with our team throughout the different phases, they were so helpful and communicative. I never felt like we were alone in this project, and felt I could reach out with any questions I had, big or small. It was truly one of the best experiences I’ve had working with a vendor, especially when it comes to a stressful project like creating a new website.”
-Senija Paich
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