Whether you have a referral or a sales business, a website is important because it creates your presence online. When a company, product or service has been recommended to us, the first thing we’ll do is go online and take a look for ourselves, so establishing that presence is key. Being strategic while building your website can draw only the type of business that you want to have. You can set up a website so that it’s very clear about your areas of expertise. It allows you to present your brand the way you want it to be seen. The reason a website is so important regardless of the type of business you have is because it’s where you control the messaging about your business.So while someone may have referred another client to you, you’re the one who can speak the most informatively about what you do and how you do it well and present yourself in the light that will get you the sale. Setting up your website in a way that strengthens brand is the first step in easing the sales process for you. Let the website do some of the presentation as it describes why your company is great.If you have any questions about branding a website I hope you’ll contact us!