I’m Brent Curry – Web Marketing Specialist with Tiny Frog Technologies.
Today is the third part in our four-part series about Google Analytics. We’re gonna talk a little bit more about metrics – as well as definitions of the terms you’re going to hear today. More specifically we are going to talk about two metrics that are key engagement metrics – the first is pages per session and the second is average session duration. These two metrics give you a sense of how much engagement you’re getting from your site from various visitors.
So let’s talk about pages per sessions! Pages per session is exact what you would expect it to be. It is how many pages someone views when they come to your website. This is a great metric because depending on what report you’re starting from you can get a sense from the intro page of the website, or maybe a source of traffic referral, or paid versus organic search. This will tell you which tends to be more engaging, who’s visiting more pages, and what pages encouraging people to keep moving through the site. So – that being said – pages per session is a great metric to look at.
The second metric – average session duration – is basically a measurement of how long someone stays on your site once they land on it. Again, you are able to look at the various sources of traffic, and where site visitors are coming from. So, basically what this metric does for you is it gives you an idea of how engaged visitors are, how deep they digging through your site, how much time are they spending on it. So when you compare those different sources you can get insight into where rich sources of traffic are coming from and maybe why there’s a more engagement you can begin to dig into some of those nuggets.
So next we’ll be doing the fourth in our four-part series or I’m gonna talk a little bit about bounce rate and explain what that all is because I know it’s a confusing metric. Again if you have any questions about search engine marketing at all, please give us a call.