Hello, this is Mikel Bruce with Tiny Frog Technologies and we’re actually filming from one of my favorite vegetarian restaurants in San Diego called Native Foods and we want to talk a little bit about website user experience and relate it to the experience some will have when they go to a restaurant.
When someone’s in a restaurant – whether consciously or unconsciously – there’s several factors that go into determining whether or not it was a good experience: one of which is, obviously, was the food good? But there’s much more than that. Secondly, was the service good? Is the ambience of the restaurant to their liking? Is it in their favorite neighborhood? Even down to the fact was the bathroom clean? Those are things that people factor into their experience in terms of whether or not they’ve had a good experience and if they’ll come back to that particular restaurant.
Creating an Effective User Experience (UX)
There’s a number of things that a user is factoring into the website experience and, again, many of these things are unconscious. It’s not like they’re thinking to themselves, “Wow, this website is great.” But if these factors work out well, there’s a much better chance that the website will convert or if they’ll come back to the website.
There’s several key factors in terms of an effective user experience on a website: one of which is the website aesthetically appealing? Does it have some kind of emotional appeal to the visitor? Is it drawing them in? Are they able to connect with the website? Secondly, how relevant is it for that particular visitor in their case and what they’re looking for? Thirdly, is the website establishing kind of a baseline of trust and credibility?
Another important factor: is the website doing a good job in building value or establishing a value proposition? Is it articulating who the company is, what they do, what is their culture and how they differentiate themselves from the competition? And another very important factor in the user experience of a website is how easy is it for the user to find what they’re looking for? How user-friendly is the website? Nowadays, that’s very critical because if someone doesn’t find what they’re looking for in a very short period of time, they’ll probably leave the website.
There’s definitely a lot of correlations between an effective website user experience and an effective restaurant experience. If you have any questions on user experience, please let us know.