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Creating a Website that Welcomes Visitors

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If you are in the business of making people’s lives easier by way of either your product or service, you want a website that makes visitors feel like you’re there to help.Be sure not to clutter your website, you want people to feel that you are taking something off their plate, not putting something new on their plate. Make it clear what your business is right off the bat. A visitor should know what you do within 5 seconds of landing on your Home page. Don’t make them work.

Help them find their way to key information. This requires you to prioritize the top 2 to 3 key elements of your message. Place this front and center.

Choose imagery that evokes emotion. This is a way to connect with a visitor before they’ve even met you! For example, if your business is home security, you don’t simply want a photo of an alarm system. Show an image of a happy, secure family. Use photos that create the feeling that you want visitors to experience by working with you.

Make the user experience smooth, so that people coast from your website right into doing business with you. If you have any questions, please give us a call here at TinyFrog Technologies.