Hi, this is Jessica with TinyFrog Technologies. Today I’d like to talk a little bit about landing pages on your website and how a custom landing page design template can help you get better results from your marketing campaigns.
What is a Landing Page?
A landing page is basically a standalone web page that you would set up for a marketing campaign. For instance, if you’re running Google Adwords, or now they’re known as Google ads, you may want to drive that traffic from the ad to a very specific page.
That’s what’s great about landing pages. You can really customize the content in the design to fit the needs of your marketing campaign. You may utilize landing pages for Google Ad campaigns, Facebook campaigns, email marketing opt-ins, or online event registrations, such as webinars.
Create a Custom Landing Page Design
Now if you’re doing a lot of different campaigns, you may want to think about creating a custom landing page design template. So to do this, you would work with a web designer and create a really high-quality design that could be reused for multiple landing pages.
Typically, a landing page layout will have a form in the top right or left of the web page, so that you can convert visitors really well. And once the designer works with you and creates this page, from a development standpoint you can then clone it and adjust the messaging & the content to really fit the needs of each campaign.
If you are driving traffic to simple internal pages and seeing poor results, consider investing in a high-quality landing page design that you can utilize for multiple marketing goals.
So, if you have any questions about utilizing landing pages or creating a landing page design template, definitely reach out to our TinyFrog team.
