Custom Web Design &
Development for
Non-Profit Organization
Background
Greyhound Adoption Center's mission is to find loving homes for rescued track greyhounds and greyhound mixes.
GAC has spent the past 4 decades rescuing thousands of dogs. Completed in 2008, GAC's facility is spread over 3.5 acres just 25 minutes from downtown San Diego.
Project Included:
- UX Web Strategy
- Custom Web Design
- WordPress Development
Project Goals
- Increase donations by improving the online steps to give a donation
- Engage volunteers & improve how memberships are processed
- Offer help & educational resources for new greyhound owners
- Raise awareness & educate the general public on greyhounds & GAC's work
Phase 1: UX Strategy
Visitor Goals & Wireframes
Our UX strategist helped GAC identify the concerns & motivations of the main visitor types in order to create an intuitive wireframe and information architecture.
Visitor Profiles:
- Looking to Adopt
- Looking to Donate
- New Greyhound Owner
- Grantor or Significant Giver
- Potential Volunteer
- Community Members & Dog Lovers
Phase 2: Web Design
Custom Design &
Branding
We designed several custom page templates. Our 100% custom design approach allowed us to integrate GAC's branding, pull ideas from inspiration sites & highlight photos of adorable, ready-to-be adopted greyhounds.
Custom Page Designs:
- Home Page
- How to Adopt a Greyhound Page
- How You Can Help Page
- Donate Page
- Is a Greyhound Right for Me Page
Phase 3: Coding
Development &
Online Donations
Our WordPress development team built the new website on a mobile-responsive WordPress framework, using WooCommerce to process donation payments & to manage memberships
Highlights:
- Mobile-responsive WordPress framework & integrated blog with home page feed
- WooCommerce integration for processing donation payments
- Custom pop-up form for donation prompts & newsletter sign-ups
The Results
Before
After
"FANTASTIC! The TinyFrog team is communicative and helpful. The creative team is top notch! We were impressed by their initial presentation and found that their delivery exceeded expectations. I would highly recommend TinyFrog!"
