Every business changes over time – you may offer different services, change how you present a service, or your team may grow or change. When talking with potential clients or employees, you can easily adapt how you describe your services/ products, but visitors to your website are limited to the information on the pages. Many of our clients will wait until their next website redesign project to update their website. With a WordPress website, there’s no need to wait. In fact, you can see increases in conversions and engagement on the website by making small tweaks to the design and content, outside of doing a full redesign.
Here are 5 tweaks you can make to your website now:
1. Change the images on your site. How old are those photos on your website? A new image whether stock or custom can improve engagement and create an emotional connection with visitors. Consider updating the images displayed on your home page, as those are your first opportunity to connect with visitors.
2. Updating your portfolio of work or testimonials. Website visitors are looking for evidence that your business can be trusted. Adding your latest work to a portfolio or adding that great new testimonial to your website can help you establish credibility.
3. Keep your About/Team page up-to-date. Typically, an about page or team page is one of the most visited pages on your site. Consider re-writing the content on that page, or try a fun way to introduce your team.
4. Reorganize your blog. A blog is a great way to engage visitors, especially those visitors in the research phase of the buying process. Consider adding categories or a search bar to your blog to help users find what they are looking for faster.
5. Add content to your homepage that showcases a new service or main page. Your homepage is an optimal place to draw attention to a new service or page on your website. Consider adding content or a panel that acts as a teaser for that page and draws traffic there.
Remember your competitors aren’t waiting to update their website, so you can’t either.
Ready to make some tweaks? Check out our new service for WordPress Fixes and Tweaks!
