A landing page is a page on your website that is specifically designed to inspire visitors to take the action you desire, whether it’s to request contact from you, learn about a service or purchase a product.Imagine that you’re doing a campaign on teeth whitening and you’re sending… Read More
Frog Blog
If You Build It, They Will Not Come
A lot of people who come to us think that once their new website is up they will have great results in the search engines. It’s almost impossible to get good, short term results with a search engine these days. Especially with all of the recent upgrades Google… Read More
Staying True to Your Brand
In staying true to your brand it’s extremely important to maintain consistency and repetition of color throughout your website. This is true of all of your promotional materials. For example, you’re creating a website and your logo is green and gray. You would want to make your navigation… Read More
Back Links
There are two kinds of SEO. There is on page SEO and off page SEO. On page includes everything you do to your site’s content such as including keywords and meta data, your header tags, alt tags etc.. Off page SEO often carries a lot more weight in… Read More
Get The Most Out of Your Google AdWord Campaigns
We definitively recommend that you consider Google Adword campaigns and as we’ve mentioned in previous vlogs landing pages are critical. If you’re driving someone to your website through a Google Adword campaign, you probably don’t want to drive visitors to your Home page but rather directly to the… Read More
Does Video Belong On Your Home Page?
If someone visits your website, they are most likely going to land on your Home page. Most people who come to your website have never met you or have never walked into your business. So the Home page in essence represents your business. That’s why it needs to… Read More
Is a Google AdWords Campaign Worth it?
In most cases Google Adword Campaigns are worth it but there are definitely some down sides if they’re not set up correctly. If the keywords are chosen incorrectly or if you’re not using the proper landing page you could be wasting money.If you don’t have experience find someone… Read More
How to Title Your Blog
Titles are actually very important. They serve a couple of purposes. A blog title should certainly tie into the content of the post but is should also be very interesting. It should be engaging and capture the viewer’s attention. It could be posed as a question to encourage… Read More
Should You Enable Comments on Your Blog?
Comments can create a dialogue among your visitors and that can be a real benefit. However, you’ll probably notice vague comments which are usually left by spammers hoping you’ll respond and link back to their site. Spamming is inevitable, that’s why most people turn off the blog’s comment… Read More
What A Blog Can Do For You
Blogs serve a number of purposes. 1. Your clients and prospective clients learn to see you as a resource. If the content is interesting and engaging, visitors will return to your site for the purpose of learning more about you and your industry. You’re essentially branding yourself. 2…. Read More
