The first thing most people see of your business is your website. Even if you give someone your business card, most likely that person will visit your website before they make an effort to contact you. So your website is probably the most important place to put your… Read More
Frog Blog
Dynamic Content
If you’re hoping to become a resource to prospective clients, then it’s important to update your website’s content. Dedicate a place on your site to educate your prospects so they can begin to see you as that resource. Updating content regularly will also help you with the search… Read More
Don’t Ignore the Search Engines
It’s important to have some type of emphasis on the search engines because about 70 to 80% of those people searching for anything today are using the search engines, specifically Google. Some are even using the search engines within social media. Getting listed organically especially with Google can… Read More
The Power of Analytics
Google Analytics is basically a piece of code that can be easily embedded into a website and it’s available for all for free from Google. We use Google Analytics to measure the website’s effectiveness. For example, if a website has a significant amount of traffic to it but… Read More
Why Use Web Analytics?
A website is a great business tool. Tools like Google Analytics provide statistics we can use to measure how a website is doing. With Google Analytics you can monitor how many people are visiting your website. If you are engaged in a marketing activity, you can use it… Read More
Content Management Systems
Many people today have websites that are referred to as static websites, meaning a website in which the user cannot update or change the content on the website. Businesses are changing all the time. If you’re relying on your web designer to make all the necessary updates in… Read More
Conversions Strategy #3- Simplifying Your Homepage
Four or five years ago when blogs started to become popular a lot of people were designing their websites to look like blogs. Things have changed and now very complicated, text heavy websites, especially text heavy Home pages are no longer in favor. People tend to be busier… Read More
Conversion Strategy #2 – Contact Forms
Another important conversion optimization strategy is adding features and functions to your website to make it as easy as possible for your visitor to contact you. A strong conversion strategy is to place a contact form in a very prominent place on your Home page. It’s sometimes called… Read More
Conversion Strategies #1 – Video
Over the next several blog posts I’m going to talk about conversion optimization strategies. A conversion optimization strategy is a functionality that’s implemented into a website to improve or increase conversions. A conversion relates to the goal of converting your website’s visitors into a prospective client. There are… Read More
