Many different types of people visit your website. These people have different demographics, objectives and they are in different ... Read More
Conversion Strategies
Once someone lands on your website, what do you hope they’ll do next? This is where a conversion strategy is important. It ... Read More
Developing an Effective “Call To Action”
Try to make your “call to action” unique and compelling. What I see all the time is an offer for a free consultation. This may be ... Read More
Preparing for a Website Overhaul Part 3 of a 4 Part Series
In part 2 of this series I suggested that you review your competitor’s sites and “inspiration” sites for things you do and don’t ... Read More
Preparing for a Website Overhaul
This is part one of a 4 part series.When preparing your website for an overhaul the first thing you’ll need to do is consider your ... Read More
When Designing Your Website Think Simple
When designing your website, think simple. Guide your visitors with visually appealing one, two, three steps. These guidelines are ... Read More
Building an Author Website
If you are an author consider how a website can offer your readers the opportunity to stay connected to you. As any writer knows, ... Read More
Grab Your User’s Attention
Here are a few suggestions for focusing your visitor’s attention on the most important areas of your website. Images are a lot ... Read More
Don’t Make Users Think
https://www.youtube.com/watch?v=JrIzkThTjkE When designing your website, one great tip is this, don’t make your users think! ... Read More
Conversion Strategy #2 – Contact Forms
Another important conversion optimization strategy is adding features and functions to your website to make it as easy as ... Read More
Conversion Strategies #1 – Video
Over the next several blog posts I’m going to talk about conversion optimization strategies. A conversion optimization strategy ... Read More