Starting a business is hard work. Business owners get so caught up in the logistics of meeting clients and deadlines that they put branding as secondary, when really it is equally as important to their success.Branding: To develop a strategy that really conveys your company’s message you have… Read More
Web Design
Web Design and Development
When we take on a website project we typically break the project into four very specific phases.Strategy: Strategy is probably the most important phase. It includes establishing the website’s objectives, researching the competition, defining the roles, or user demographics, and setting up the blueprint. The blueprint, or what… Read More
When It’s Time to Redo Your Website
Your website is like an online billboard 24/7. Does your website/billboard reflect the current nature of your company? Has your business changed its focus featuring different products or services, and does your website feature these changes? Has your industry evolved and are you letting your visitors know that… Read More
The Flow of Your Website
There are three steps in which users move through a website. 1. Acquisition phase: Getting someone to your website This can be done through any form of marketing such as SEO, social media or media marketing. 2. Conversion phase: Getting someone to take the desired action The desired… Read More
Mobile First
A new trend in web development is called “mobile first”. It refers to creating a website as though it will be viewed first and foremost on a mobile phone. You can imagine, when a website is built for a mobile device the designer and development team are forced… Read More
The Origins of the Tiny Frog
People always ask us, why we chose the name Tiny Frog. We had a more traditional website name several years ago but it was boring. The main reason we went with Tiny Frog was because we wanted something more interesting and dynamic.The other reason is because of the… Read More
The Rise of Mobile!
Mobile phones have changed the way we need to manage content on our websites. We’re all using smaller devices to access the same information on the web. So ask yourself, when someone pulls up my website on their mobile device, what information are they looking for and am… Read More
Preparing for a Website Overhaul Part 4 of a 4 Part Series
You know your industry. You’ve looked at competitor’s websites and you’ve chosen a few inspirational sites. So now you have a good idea of what you want your website to look and perform.It’s time to organize yourself! Go to your computer and make a folder. Start throwing the… Read More
Preparing for a Website Overhaul Part 3 of a 4 Part Series
In part 2 of this series I suggested that you review your competitor’s sites and “inspiration” sites for things you do and don’t like about the look and feel of those websites. While you’re doing this, take a look at the functionality. For example, look for the different… Read More
Preparing for a Website Overhaul Part 2 of a 4 Part Series
One of the first things you can do when preparing for a website overhaul is identify two to three of your competitor’s websites. Then determine what you love and what you hate about them. What do you like/dislike about the layout or how they’ve organized the information? What… Read More
