Hello, this is Brian Lewis. Today, let’s play a game of alphabet soup and explain the difference between user interface (UI) and user experience (UX). The web marketing industry uses an awful lot of acronyms and initials. UX is a popular term you may have heard before, but… Read More
Conversion Optimization
Is your website working against you?
Use this self-reflecting checklist to find out… Are you tracking your websites’ analytics to see if you are getting relevant traffic to your site? If you are getting traffic to your site, are you getting any calls or web form sign ups? Are the leads coming from your website at… Read More
The 4 Pillars of Conversion
I want to talk a little more about conversion optimization and specifically the 4 pillars of conversion which are aesthetics, messaging, user interface and relevancy. It is really important for your website to be designed to optimize the conversions rates. The aesthetics need to be appealing to draw… Read More
What Exactly is Conversion Optimization?
The problem with most websites is that they are designed from the inside-out. Marketers design their sites based on what they think visitors should see and how they want their visitors to behave. Your visitors are selfish, though – They have their own agenda and will gladly leave… Read More
Your Visitors and Their Roles
Many different types of people visit your website. These people have different demographics, objectives and they are in different stages in the buying process. These differences are segmented into what is referred to as “roles”.Before you begin to re-strategize/re-design your website, it’s important to identify these roles. It… Read More
Conversion Strategies
Once someone lands on your website, what do you hope they’ll do next? This is where a conversion strategy is important. It includes the goals or objectives you have in mind for your visitor’s next moves. The objectives vary depending on whether you’re selling a product or service,… Read More
Lead Nurturing
Not everyone you drive to your website will be ready to buy. They may be in research mode and if you don’t have some opportunity for them to engage at their level, they’ll leave your website. Make it very easy for them to submit their email address to… Read More
A/B Testing
Paid search is all about incremental optimization. You collect data as you get people to interface with your advertisements based on the keywords you’ve select. When they go to your landing pages you collect data, for instance, who clicked, who didn’t click, who converted, etc. The goal here… Read More
Advertising with Bing
Bing advertising is in competition with Google Adwords. Many of you have probably never heard of Bing Advertisements, because Google Ads controls the market. They get about 65% of the search share, but Bing is growing. They currently have about 20-25% share of the search advertising market. Once… Read More
Google Places
Google Places is essentially a local business listing service that Google provides. It can be a great way to get some exposure, especially if you have a local focus. You create a listing for your business which you would have to verify that you own. They’ll send you… Read More
