UX Strategy, Custom Design
& E-Commerce Development
As a Fortune 500 company, Emerson is a multinational corporation and manufactures products for a range of industrial, commercial, and consumer markets, along with providing engineering services.
Control Products has become a global manufacturing and distribution company with three business segments of products.
Project Included:
- UX Web Strategy
- Custom Web Design
- WordPress Development
- WooCommerce E-Commerce Integration
Project Goals
The two separate websites for Emerson Control Products needed to be redesigned into one new website
that supported both commercial & residential products & incorporated the Emerson brand.
- Convert more web visits
to products sales - Reduce complexity & create a more
intuitive navigation - Improve product search & overall
check out process - Connect e-commerce with ERP
& Shipping processes
Phase 1
UX Web Strategy
After identifying the main visitor classes, our strategist created custom wireframes, which are like blueprints that represent the structural layout of the site.
Visitor Classes:
- Home and Cabin Owners
- Home Owners Association
- Insurance Industry
- Greenhouses
- Property Management Associations
Phase 2
Custom Web Design
With a UX-design approach, our web designer created a custom home page and product category page design, integrating the Emerson branding styles.
Custom Page Designs:
- Custom Home Page Design
- Iconography & Custom Graphics
- Hover Over Effect
Phase 3
Development &
E-commerce
Our WordPress development team built the new website on a mobile-responsive WordPress framework and integrated WooCommerce e-commerce.
Highlights:
- WooCommerce E-Commerce with Shipping Integration
- Product Detailed Pages with Sales Pricing & Coupon Options
- Integration with Customer Screening for trade compliance regulations
THE RESULTS
"The president of our company said it’s the best-looking website we’ve ever had, and I agree. It’s easy for the customer to figure out how to buy the product.
The old sites became more informational than anything, and people would go elsewhere to buy. Now I think we’re going to convert more sales."
